Position Title:

Marketing Executive

Creation Date:

December 2020

Last Update: 

July  2022

Line Manager:

Team Leads, Brand Manager

Supervises:

Team Leads

Department:

Sales and Marketing

Salary Band:

₦600,000 - ₦1,200,000 (Annually)

Key Relationships:

Clients, Leads, Supervisors, and Vendors

Reporting Times:

Monday to Friday (8:00 am to 5:00 pm) 

Role Overview:

A Marketing Executive (MARK-EXEC) plans, develops and oversees the overall marketing strategies and campaigns to promote a company's brands, products, or services. You conduct research, produce marketing materials, devise new ways to market products, and analyze performance reports, among other marketing-related duties.

As a MARK-EXEC, the goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Duties/Functions:

1. Meet weekly, monthly, and yearly sales targets. 
2. Develop and sustain solid relationships with new and existing clients.
3. Generate qualified leads for further business action.
4. Work offline and online to achieve business goals.
5. Devise strategies to drive traffic to websites and social properties.
6. Evaluate marketing budgets.
7. Maintain marketing goals.
8. Translate business goals into Digital and Traditional Marketing objectives.
9. Perform customer research, keyword research, and analyzing competitor data to evaluate customer segments. 
10. Create distinct customer segmentation groups for focused targeted marketing.
11. Undertake product, service, and directory listing to increase search ranking visibility.
12. Develop and manage digital marketing campaigns utilizing a range of techniques including Paid Search, Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Content Marketing, Landing Pages, Email Marketing, Newsletters, and Cold Calling activities.
13. Provide ongoing analytic reporting, tracking conversion, and guidance for making improvements to optimize campaigns. 
14. Oversee the creation and management of all digital assets including online brochures, fliers, catalogues, videos, and other revenue-generating promotional assets.
15. Maintain Social Media profiles, Accounts, and Content & oversee social media strategy and implementation.
16. Manage online brand and product campaigns to raise brand awareness.
17. Improve usability, design, content, and conversion rate of web assets. 
18. Ensure the company is at the forefront of developments in digital marketing.
19. Create pitches and presentations, and attend meetings. 
20. Determine client's business needs, gather, and refine specifications, requirements, and/or solutions.
21. Provide first-hand customer service support and assistance to clients via social media.
22. Identify and advertise new business opportunities for new and existing clients. 
23. Generate sales, upsell, and cross-sell products and services to prospective and key clients.  
24. Manage multiple social media accounts. 
25. Serve as the link of communication between clients and internal teams. 
26. Exhibit cooperation and teamwork.
27. Any other duty that may be required.

Experience Requirements:

1. Experience working in Marketing, Sales, Business Administration, or related roles.
2. Experience in Sales, Marketing, and Customer Service. 
3. Proficient in the use of computer and IT tools as well as CRM software and any other software. 
4. Understanding of sales strategies, market trends, target market, techniques, etc.
5. Experience meeting marketing targets, strategies, and assertion skills when dealing with clients.
6. Extensive technical knowledge of how technology can be used to enhance business operations.
7. Aggressive persuasion, resilience, and closing skills.
8. Strong presentation, organizational, prioritization, time, and task management skills. 
9. Ability to handle multiple social media accounts.
10. Ability to build rapport with key clients. 
11. Work well under pressure, and with little to no supervision whilst achieving targets.

Competency  Requirements:

1. BSc. in Marketing, Business Administration, or related.
2. Minimum of 1 year in a similar role.
3. Excellent communication skills especially phone call conversations.
4. Excellent presentation skills.
5. Excellent interpersonal skills.
6. Exemplary leadership skills.
7. Exceptional customer service skills. 
8. Strong negotiation and persuasion skills. 
9. Highly Analytical.
10. Tech-driven & Entrepreneurial at heart.
11. IT Skills (Advanced).

Personality:

1. Integrity
2. Highly organized 
3. Presentable appearance
4. Pleasant personality
5. Self-disciplined
6. Team player
7. Detail-oriented
8. Problem-solving skills
9. Innovative and Creative
10. Excellent Interpersonal Skills
11. Leadership Skills

KPIs:

1. Lead Generation:
1. Qualified Leads: 100 (weekly)
2. Meetings/Appointments: Minimum of 10 (weekly)
2. Marketing/Sales:
1. Conversion Rate: 30% (monthly)
2. Min Revenue Target: ₦2,000,000 (monthly)
3. Content Creation: Minimum of 5 posts (daily)
3. Business Development:   
1. Social Media Accounts: 30% (monthly)
4. Social media:

1. Response and reaching out to Potential Leads
2. Qualified Leads: 10 (weekly)
3. Any Other Tasks Assigned

Benefits:

1. Health & Wellness
1. Employee assistance program focused on mental health.
2. Financial Wellbeing
1. Compensation for work successfully carried out
2. Bonuses subject to management’s approval:
1. 0.01% - 10%  performance bonus on client’s projects successfully executed.  
2. 5% - 20% commission on new clients acquired from the post holder’s social capital.
3. 1-on-1 Financial Coaching
3. Flexibility & Time-Off
1. Hybrid work environment up to 2 days/week subject to management's approval and needs of the business.
2. Paid time off work post probation including vacation, bereavement, jury days, sick leave, parental leave, disability, and approved holidays.
3. Remote work opportunities.
4. Community & Personal Development
1. Educational reimbursement for approved learning programs.
2. Access to internal training.
3. Unrestricted access to sell personal courses on the organization’s e-learning platform.
5. Novateur Extras subject to Management’s approval
1. Inspiring spaces to work & collaborate;
1. Air-Conditioned Work Spaces
2. Conference Room
3. Small Meeting Areas
4. Kitchen Area
5. Entertainment Section fitted with a Pool Table, TV, Media Player, & Game Console,
6. Internet-enabled computers & devices
7. Email & Telephone Systems
8. Restroom
9. Printing & Photocopying Machines
10. Stationery, Postage, & Packaging
11. Daily Newspapers & Reference Books
2. Access to top-notch work and productivity tools.
3. Recognition & Rewards.
4. Celebration of Special days & events subject to Management’s approval.
5. Company-sponsored trips and travel.
6. Expense reimbursement on substantiated company-related expenses with receipts.
7. Career advise.

Terms:

1. Minimum of 18 months contract.
2. Subject to 3 months probationary evaluation on the job at minimum salary band.
3. 3 months' notice before resignation or termination. 
4. Refund of 3 months salary in breach of 1,2,3 above. 
5. Compulsory attendance of induction, quarterly scheduled training, and organization’s yearly retreat.
6. Self-paced learning of how to use work and productivity tools within the probation period. 
7. Access to a smartphone and internet connection. 
8. Availability and reachability via phone and/or email. 
9. Provision of Police report or background check.
10. Provision of signed guarantor or reference from the previous place of work.
11. Medical report for frequent sick leave beyond approved limits.
12. Abide by all organization policies including but not limited to Employee Policy, Information Protection Policy, and ATIT.