Position Title:

Remote Social Media Manager 

Creation Date:

June 2024

Last Update: 

June 2024

Line Manager:

Team Leads, Brand Manager

Supervises:

N/A

Department:

Marketing

Salary Band:

₦260,000 - ₦600,000 (Annually)

Key Relationships:

Prospects, Leads, Merchants

Reporting Times:

Monday to Friday (8:00 am to 5:00 pm) 

Role Overview:

The Remote Social Media Manager (R-SMM) is an astute Digital Content Creator/Writer & Researcher who promotes the company’s brands, as well as our client's solutions, products, and services by developing original, captivating, and conversion-oriented copies for use across diverse new and traditional media channels including but not limited to websites, social media, marketing materials, and other advertising platforms. 

As an R-SMM, you should focus on appealing to prospective consumers' interests by creating EduTainment (Educational & Entertaining) and engaging content using all resources at your disposal, whilst managing all media assets of the respective brands and clients your work with.

Ultimately, you will play a critical part in shaping the perspective of our stakeholders whilst promoting collaboration between internal stakeholders to ensure consistency in how our brands are perceived.

Duties/Functions:

1. Meet weekly, monthly, and yearly social media-related lead generation, marketing, and advertising targets as it relates to driving revenue for the organization. 
2. Curate and manage a team of collaborators to enhance the Social Media Department.
3. Maintain Social Media profiles, Accounts, and Content & oversee overall social media strategy with the goal of raising brand awareness.
4. Translate business goals into Digital and Traditional Marketing objectives 
5. Create and maintain an effective content calendar in line with the goals of the brands and projects you undertake. 
6. Proactively perform customer research, keyword research, and analyzing competitor data to evaluate the value that can be extracted from customer segments via the use of innovative social media techniques. 
7. Produce, schedule, and post content on new and traditional media channels.
8. Work offline and online to achieve business goals.
9. Create high-quality social media posts and stories for a range of different sectors on an approved schedule using supporting imagery/video content for publishing on social media channels, including but not limited to WhatsApp, Facebook, Instagram, LinkedIn, and Twitter.
10. Develop and manage digital marketing campaigns utilizing a range of techniques including Paid Search, Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Content Marketing, Landing Pages, and Email Marketing, Newsletters, and Cold Calling activities.
11. Extend the value of content produced by ensuring collaboration with divergent media channels, partners, and influencers.
12. Monitor the effectiveness of posts using analytic tools. Provide ongoing reporting, and tracking conversions with the goal of promoting high-value content to drive customer engagement, making improvements, and optimizing campaigns
13. Seek to actively grow media following and impressions.
14. Work collaboratively with colleagues and be responsible for the production of innovative and appealing content for all social media channels.
15. Deliver and oversee the management of all tangible and intangible media assets.
16. Attend events, capture moments, shoot, and visit locations to capture relevant creative content.
17. Stay up to date on digital and social media developments, trends, tools, and technologies.
18. Improve usability, design, content, and conversion rate of web assets. 
19. Ensure the company is at the forefront of developments in social media marketing.
20. Provide first-hand customer service support and assistance to clients via social media.
21. Manage multiple social media accounts. 

Experience Requirements:

1. Experience working in Marketing, Sales, or Customer Service roles.
2. Proficient in the use of computer and IT tools as well as CRM software and any other software. 
3. Experience in a similar, hands-on role, where you have had to balance a range of briefs and manage the time accordingly.
4. Clear communication with a self-starter attitude/approach.
5. Social native, up to date with current trends.
6. A demonstrable ability to develop and maintain strong visual brand identities through digital content, video, and photography.
7. Proven experience in delivering high-quality content in the form of social media posts/blogs and general copywriting.
8. A confident communicator in both verbal and written language.
9. Excellent research, social listening, and planning skills.
10. A creative mindset with the ability to generate ideas for a range of different sectors. 
11. A passion for social media and high knowledge of analytic tools.
12. Punctual, honest with the ambition to become part of our growth journey.
13. An approachable personality and a good sense of humor.
14. Experience in formatting blogs from an SEO perspective (preferable, however not essential).
15. Experience within the Adobe Creative Suite (preferable, however not essential).
16. Attention to detail and impeccable grammar.

Competency  Requirements:

1. No educational qualification or degree is needed. 
2. Minimum of 1 year in a similar role.
3. Excellent communication skills especially phone call conversations.
4. Excellent presentation skills.
5. Excellent interpersonal skills.
6. Exemplary leadership skills.
7. Exceptional customer service skills. 
8. Strong negotiation and persuasion skills. 
9. Highly Analytical.
10. Tech-driven & Entrepreneurial at heart.
11. IT Skills (Advanced).

Personality:

1. Integrity
2. Highly organized 
3. Presentable appearance
4. Pleasant personality
5. Self-disciplined
6. Team player
7. Detail-oriented
8. Problem-solving skills
9. Innovative and Creative
10. Excellent Interpersonal Skills
11. Leadership Skills

Benefits:

1. Health & Wellness
1. Employee assistance program focused on mental health.
2. Financial Wellbeing
   1. 0.01% - 10%  performance bonus on client’s projects successfully executed.  
   2. 5% - 10% commission on new clients acquired from the post holder’s social capital.
1. Compensation for work successfully carried out
2. Bonuses subject to management’s approval:
3. 1-on-1 Financial Coaching
3. Flexibility & Time-Off
1. Hybrid work environment subject to management's approval and business needs.
2. Paid time off work post probation including vacation, bereavement, jury days, sick leave, parental leave, disability, and approved holidays.
3. Remote work opportunities.
4. Community & Personal Development
1. Educational reimbursement for approved learning programs.
2. Access to internal training.
3. Unrestricted access to sell personal courses on the organization’s e-learning platform.
5. Novateur Extras subject to Management’s approval
   1. Air-Conditioned Work Spaces
   2. Conference Room
   3. Small Meeting Areas
   4. Kitchen Area
   5. Entertainment Section fitted with a Pool Table, TV, Media Player, & Game Console,
   6. Internet-enabled computers & devices
   7. Email & Telephone Systems
   8. Restroom
   9. Printing & Photocopying Machines
   10. Stationery, Postage, & Packaging
   11. Daily Newspapers & Reference Books
1. Inspiring spaces to work & collaborate;
2. Access to top-notch work and productivity tools.
3. Recognition & Rewards.
4. Celebration of Special days & events subject to Management’s approval.
5. Company-sponsored trips and travel.
6. Expense reimbursement on substantiated company-related expenses with receipts.
7. Career advise.

Terms:

1. Minimum of 18 months contract.
2. Subject to 3 months probationary evaluation on the job at minimum salary band.
3. 3 months' notice before resignation or termination. 
4. Refund of 3 months salary in breach of 1,2,3 above. 
5. Compulsory attendance of induction, quarterly scheduled training, and organization’s yearly retreat.
6. Self-paced learning of how to use work and productivity tools within the probation period. 
7. Access to a smartphone and internet connection. 
8. Availability and reachability via phone and/or email. 
9. Provision of Police report or background check.
10. Provision of signed guarantor or reference from the previous place of work.
11. Medical report for frequent sick leave beyond approved limits.
12. Abide by all organization policies including but not limited to Employee Policy, Information Protection Policy, and ATIT.

KPIs:

We do not just want to post content but to build meaningful deeper connections and relationships with our audience.

1. Weekly Posts: 4-7 posts per week.
   1. 50% Videos, 25% Motion Graphics, 25% Still Graphics
   2. Recommended Format
      1. 4 - 7 posts on the main feed per week.
         1. 2 Carousels - for re-engagement
         2. 1 Single Posts
         3. 2-4 Reels to help new people find our account.
         4. Viral Content
      2. 3-5 stories (of anything we did that day) per day.
      3. Instagram Live Q&A (1x a month)
      4. Comments 20 accounts per day.
2. Lead Generation
   1. Focused on Acquiring 5 merchants per day.